Business Operations & Executive Support

Helping businesses run smoother through strategic operations, executive support, and process improvement.

You started your business to solve real problems not to drown in admin, scattered systems, and operational debt.

I partner with founders and leadership teams to build the operational backbone that lets you actually scale. By blending process-driven operations, strategic marketing support, and client management, I untangle your daily workflows, automate the heavy lifting, and make sure nothing falls through the cracks.

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In my field, my time and energy are crucial when delivering services to my clients. Therefore, my priority is and will always be to perform at my best for them at all times. However, this decision comes with its challenges, one of which I've had to navigate: my presence on social networks. It's like trying to be in two places at once, a real challenge. Today, I'm sharing my secret with you. Her name is Laila. She has been managing my social networks by creating content and facilitating various interactions with my network for a year now! She is integral to my success and essential in the development of my community. Thank you, Laila, for all your hard work and dedication! Working with you is a true pleasure!

Dominic Lagrange - Leadership Coach - Canada

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We've been working with Laila for over two years now, and the experience has been outstanding. She is an incredibly knowledgeable and reliable assistant who truly understands her work. She's been managing our email marketing campaigns and navigating the complexities of the SaaS space. Laila brings both expertise and versatility to everything she handles. Her ability to adapt across different areas of our business while consistently delivering results has made her an invaluable part of our team. Highly recommend her

TBSC - SaaS Company - UK

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Laila has been an absolute game-changer for our staffing agency. She stepped in as an Operations and Executive Assistant and quickly became so much more than that. From day one, she took a strategic approach, identifying gaps in our processes, tightening up operations, and actively contributing to our marketing and sales efforts. She helped us build out our pipeline, refine our outreach, and put systems in place that have genuinely helped us grow. What sets Laila apart is that she thinks about the bigger picture and brings ideas to the table. If you're a growing agency looking for someone who can wear multiple hats and actually move the needle, Laila is exactly who you need.

Staffing Agency - UK

Someone who gets the bigger picture not just the to-do list

I get into the business with you, figuring out what's slowing you down, where the gaps are, and what actually needs to happen to move things forward. If that means sorting out operations, getting your marketing consistent, or helping close more clients. I'm in it with you.

5+ years helping businesses run smoother, grow faster, and show up better

Over the past 5 years I've worked with directors and business owners across different industries in the UK, Netherlands, and beyond including SaaS, logistics, marketing agencies and more.

Think of me as the person behind the scenes who keeps everything together. I come in, understand the business, and fill whatever gap needs filling: operations, marketing campaigns, client relations, or executive-level support.

I'm Lean Six Sigma Green Belt certified and ranked Top 1% on global freelancing platforms across 50+ international clients.

I work fluently across systems and AI platforms that cut the busywork and free up time for what actually matters. Clients keep coming back because I treat their business like my own, and I care about the outcome, not just the task.

What Others Say

Working with Laila has been great, she has helped us in a number of aspects of our business such as graphic creation, video creation, post scheduling, hashtag research and post creation for a multitude of social media accounts. We would definitely recommend her and will employ her services in the future when we have work overflows. She creates the posts in a timely manner and listens very well to feedback. If you need assistance, Laila can definitely help!

Counting Stars

/ Marketing Agency - UK

Laila joined us at Academy Class during a period where we really needed someone to come in and take ownership of our operations. She did exactly that. Everything from training schedules to certificate launches and client follow-ups became organised and smooth. She has a quiet efficiency about her; she gets things done without needing to be chased, and she genuinely cares about doing it right. Working with Laila made our day-to-day noticeably smoother

Academy Class

/ Software Training - UK

Laila has been excellent to work with from start to finish. She brought real skill and initiative to our virtual assistant, lead generation and social media work exactly what we needed. Professional, reliable and always on top of things. We're already looking forward to working with her again and wouldn't hesitate to recommend her to anyone looking for someone who genuinely delivers

Skayl

/ Marketing Agency - UK

Meet The Team

Founder - Amsterdam

lAILA bERJAWI

I started out as a freelancer, an EA with a marketing background, just putting my skills out there and building from scratch. One client led to another, and I kept growing, working with businesses across the UK and beyond. That momentum is what led me to found Virtualily and take it international. I've built it around one simple idea: showing up for people the way I'd want someone to show up for me. Outside of work, I'm big on self-development, always learning, passionate about creating content and sharing what I know. Personal growth and new ideas are what keep me curious, and that's exactly what I bring into every client relationship.

Co-Founder - Amsterdam

nADIM aBDALLAH

Nadim is the driving force behind Virtualily's paid media and advertising strategy. With 7+ years of experience as a Senior Media Buyer and over $10M in ad spend managed, he has worked across multinational companies including Creative Clicks in Amsterdam. He knows exactly how to make campaigns perform, specialising in Google Ads, Display campaigns, and programmatic media buying with a data-driven, results-focused approach to every project. Outside of work, he's into music, gaming, and keeping up with the latest AI tools. Always evolving, always testing, always one step ahead.