Business Operations & Executive Support

Helping businesses run smoother through strategic operations, executive support, and process improvement.

You started your business to solve real problems, not to get buried in admin, disorganized processes, and endless to-do lists.

I help founders, consultants, and growing businesses bring structure to their day-to-day operations, manage ongoing projects, and stay on top of the countless moving pieces that come with growth.

I bring structure to operational planning, oversee projects, manage social media activities, support client communications, and handle key administrative tasks to ensure your business stays on track.

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In my field, my time and energy are crucial when delivering services to my clients. Therefore, my priority is and will always be to perform at my best for them at all times. However, this decision comes with its challenges, one of which I've had to navigate: my presence on social networks. It's like trying to be in two places at once, a real challenge. Today, I'm sharing my secret with you. Her name is Laila. She has been managing my social networks by creating content and facilitating various interactions with my network for a year now! She is integral to my success and essential in the development of my community. Thank you, Laila, for all your hard work and dedication! Working with you is a true pleasure!

Dominic Lagrange - Leadership Coach - Canada

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We've been working with Laila for over two years now, and the experience has been outstanding. She is an incredibly knowledgeable and reliable assistant who truly understands her work. She's been managing our email marketing campaigns and navigating the complexities of the SaaS space. Laila brings both expertise and versatility to everything she handles. Her ability to adapt across different areas of our business while consistently delivering results has made her an invaluable part of our team. Highly recommend her

TBSC - SaaS Company - UK

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Laila has been an absolute game-changer for our staffing agency. She stepped in as an Operations and Executive Assistant and quickly became so much more than that. From day one, she took a strategic approach, identifying gaps in our processes, tightening up operations, and actively contributing to our marketing and sales efforts. She helped us build out our pipeline, refine our outreach, and put systems in place that have genuinely helped us grow. What sets Laila apart is that she thinks about the bigger picture and brings ideas to the table. If you're a growing agency looking for someone who can wear multiple hats and actually move the needle, Laila is exactly who you need.

Staffing Agency - UK

Someone who gets the bigger picture not just the to-do list

I get into the business with you, figuring out what's slowing you down, where the gaps are, and what actually needs to happen to move things forward. If that means sorting out operations, getting your marketing consistent, or helping close more clients. I'm in it with you.

5+ years helping businesses run smoother, grow faster, and show up better

Over the past five years, I've partnered with directors, founders, and business owners across the UK, the Netherlands, and beyond, supporting businesses in industries ranging from SaaS and logistics to marketing and professional services.

Think of me as the person behind the scenes who keeps things moving. I take the time to understand how your business operates and step in where support is needed most, whether that's operations, project coordination, marketing execution, client management, or executive support.

As a Lean Six Sigma Green Belt professional and a Top 1% freelancer with experience supporting more than 50 international clients, I bring a process-driven yet flexible approach to every business I work with.

I work comfortably across a variety of systems, tools, and AI platforms to simplify workflows, improve efficiency, and reduce manual work. Most importantly, I treat every business as if it were my own, focusing not just on completing tasks, but on delivering meaningful results.

What Others Say

Working with Laila has been great, she has helped us in a number of aspects of our business such as graphic creation, video creation, post scheduling, hashtag research and post creation for a multitude of social media accounts. We would definitely recommend her and will employ her services in the future when we have work overflows. She creates the posts in a timely manner and listens very well to feedback. If you need assistance, Laila can definitely help!

Counting Stars

/ Marketing Agency - UK

Laila joined us at Academy Class during a period where we really needed someone to come in and take ownership of our operations. She did exactly that. Everything from training schedules to certificate launches and client follow-ups became organised and smooth. She has a quiet efficiency about her; she gets things done without needing to be chased, and she genuinely cares about doing it right. Working with Laila made our day-to-day noticeably smoother

Academy Class

/ Software Training - UK

Laila has been excellent to work with from start to finish. She brought real skill and initiative to our virtual assistant, lead generation and social media work exactly what we needed. Professional, reliable and always on top of things. We're already looking forward to working with her again and wouldn't hesitate to recommend her to anyone looking for someone who genuinely delivers

Skayl

/ Marketing Agency - UK

Meet The Team

Founder - Amsterdam

lAILA bERJAWI

I started as a freelancer, combining my experience as an Executive Assistant with a background in marketing. Through referrals and long-term partnerships, I grew my client base across the UK, the Netherlands, and internationally.

That journey led me to create Virtualily, built on a simple belief: showing up for clients with the same level of care, commitment, and reliability I'd want for my own business.

Today, I help busy businesses bring structure to their operations, coordinate projects, and support marketing efforts. Outside of work, I'm passionate about continuous learning, content creation, and personal growth, qualities I bring into every client relationship.

Co-Founder - Amsterdam

nADIM aBDALLAH

Nadim is the driving force behind Virtualily's paid media and advertising strategy. With 7+ years of experience as a Senior Media Buyer and over $10M in ad spend managed, he has worked across multinational companies including Creative Clicks in Amsterdam. He knows exactly how to make campaigns perform, specialising in Google Ads, Display campaigns, and programmatic media buying with a data-driven, results-focused approach to every project. Outside of work, he's into music, gaming, and keeping up with the latest AI tools. Always evolving, always testing, always one step ahead.